Month: December 2024

Libie Motchan wants more transparency from Meta. 

Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its business, is trying to figure out why her brand has been flagged as part of Meta’s upcoming policy change for health and wellness brands. Communication with the platform so far has been “very opaque,” said Motchan, adding that the lack of transparency from Meta has left Fulton in the dark as to why it has been flagged and what it can do to satisfy Meta to allow the brand to continue advertising as it had been. 

In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025, according to an email shared with Digiday. Those restrictions mean that some brands in the health and wellness category would no longer be able to use lower-funnel tracking data for conversions.

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One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots.

At the AWS Reinvent cloud conference in sin city, Amazon debuted a suite of six foundation models called Nova. The new models include a text-to-text model designed for speed, and three multimodal models that can understand and create text, images and videos.

Another model (Nova Canvas) was designed for generating studio-quality images and while a six model (Nova Reel) specializes in studio-quality videos.

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Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to see AI innovations in 2025, but development will slow as companies prepare to release next generation of models.

Generative AI could have been an existential threat for Canva, which made billions by making graphic design quick and easy. But for CEO Melanie Perkins, it’s simply making the world more visual.

Remember “Think Different”? This Jaguar campaign decapitate adverbs in a similar Apple-onian way: “Live vivid,” for instance.

Dave Griek will join News Channel Nebraska as evening anchor next week. “I am honored to continue my career as evening anchor with News Channel Nebraska,” Griek said. “This state is full of wonderful people, and I sincerely thank everyone who has allowed me into their homes, and given me their trust over the last…

The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the company confirmed the layoffs but declined to share their exact scope….

Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and Reddit to air their grievances with the campaign’s AI-powered features, calling the music streamer “lazy” and saying the work “flopped” for its lackluster design and…

Ulta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta Beauty has redefined what it means to connect with beauty enthusiasts. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton…

When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made…