Month: December 2024

Alex Cooper, the popular podcast host of Call Her Daddy is ready for her next act: entering the beverage space. Cooper unveiled the launch of her hydration drink, called Unwell Hydration, on Dec. 4 at The New York Times’ DealBook conference. The name is a nod to the podcast network she also runs called Unwell…

This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers.

Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are accustomed to without getting lost in siloed inefficiencies or proxy metrics. As new programmatic channels emerge and the availability of cookies and personal identifiers decline, the industry faces an urgent challenge: developing an omnichannel measurement framework that addresses these shifts.  

Moving away from the dependence on cookies or IDs and letting go of the traditional one-to-one attribution mindset requires connecting all campaign touchpoints, whether an ad is seen on TV at home, on a mobile phone or an out-of-home screen. This new approach must address current limitations while aligning with new consumer behaviors and media consumption habits. Most importantly, it must focus on metrics that truly matter to marketers and their business outcomes.

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On Black Friday, TikTok’s in-app ecommerce platform garnered over $100 million in sales, reflecting a 3x increase year-over-year and a notable shift in the way consumers from the West are now
approaching live shopping.

The U.K.-based company Voyager Labs — which provides analytics services to law enforcement agencies — has settled a lawsuit brought by Meta Platforms by agreeing to refrain from scraping Facebook
and Instagram.

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for an in-depth exploration of modern marketing leadership. In this dynamic conversation, Colucci shares her remarkable journey from innovation specialist to CMO, offering insights into building world-class marketing capabilities and driving business transformation. The 2024 Marketing Vanguard…

Meta has now made it possible for Threads users to follow people from other fediverse servers who have interacted with their posts on the up-and-coming microblogging app.

Interpublic Group has sold experience design and technology agency Huge to private equity firm AEA Investors. Terms of the transaction were not disclosed. As part of the transaction, AEA Investors will combine Huge with Hero Digital, a customer experience company it already owns. AEA Investors said the combined agency will become one of the largest…

How do you watch TV? Also, why are you doing it in the bathroom? Those are some of the questions Peacock explores in its new brand campaign, “Watch However, Watch Whyever.” According to Peacock, its new set of ads acts as a playful riff on familiar viewing habits. One spot pokes fun at the infamous…

Today (Dec. 5), wedding planning brand The Knot Worldwide announced the appointment of Raina Moskowitz as chief executive officer (CEO). She will succeed former CEO and founder Tim Chi, effective Jan. 21, 2025. Moskowitz is the latest chief marketing officer (CMO) to move into a CEO position. She joins from Etsy, where she served as…

Simpli.fi has announced AI-powered programmatic ad tools that the DSP will make available in January 2025 that automates creative, planning and media-buying processes.