It was the second consecutive year — and the third time in 11 years — ANA members picked “AI” as their word of the year. “Personalization” ranked No. 2 for 2024.
J.Crew Hires Ex-Skims Exec Julia Collier as CMO
Julia Collier is the new chief marketing officer for J.Crew, the brand’s parent company, J.Crew Group, announced today. Collier joins from Skims, where she was most recently senior vice president of marketing. She spent more than four years at the Kim Kardashian-owned company, which she joined ahead of its launch in 2019. The hire comes…
Revolving Door Round-Up: ABC News’ Marc Burstein to Retire After Donald Trump’s Inauguration
Signing Off: ABC News senior executive producer Marc Burstein is retiring from the network after a career that spanned over four decades. Burstein led the special events unit, which covered such significant stories as the 9/11 terror attacks as well as the just-concluded 2024 presidential election. “After producing literally thousands of special reports and countless…
From Cherry Red to ‘Castlecore’: The 2025 Trends Brands Should Watch, Per Pinterest
The new year trend predictions have already started rolling in. Pantone has crowned “Mocha Mousse” (a warm, mellow brown) as its Color of the Year, Goldman Sachs has forecast “solid” global economic growth in 2025, and the chances of an Oscar Best Picture nomination look high for Wicked and Emilia Perez. What else will be…
Executive Moves Hint at Big Plans for Publicis Connected Media
Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit–which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media–with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations. The aim of Publicis Connected Media…
Why Isn’t Firearms Marketing Regulated Like Tobacco?
Throughout my career in media, I have observed many industries in which responsible marketers practice self-regulation or strictly adhere to government regulation. Why? Because marketers and the media understand well that, for better and for worse, what they do powerfully influences consumer behavior. Pulitzer Prize-winning author Walt Hickey authored a book last year with a…
Pearls Before Swine by Stephan Pastis for Thu, 05 Dec 2024
Liquid Death and Depend Drop ‘Pit Diaper’ so You Don’t Miss Any of the Show
If this was ever a discreet, below-the-radar trend–wearing adult diapers to live concerts so as not to miss a moment of the show–it’s not anymore. That’s because Liquid Death, which doesn’t do anything quietly, is jumping into the fray via an improbable but pragmatic alliance with personal care behemoth Kimberly-Clark. The result is a goth-inspired…
IPG Sells Huge, Acquires Commerce Data Platform
Interpublic this morning announced the sale of DUMBO-based digital agency Huge and the acquisition of Mumbai-based “ecommerce intelligence platform” Intelligence Node.
Vox Media Announces Layoffs, Reorganizes Its Lifestyle Properties
The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily affect the titles Thrillist, PS (formerly PopSugar), and Eater, as well as the media production and technology team, chief executive Jim Bankoff wrote to staff on…