Month: December 2024

Berman brings 15 years of media industry experience to Assembly. Most recently, as managing partner and client lead at Wavemaker.

A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.

A list of the top 10 most-read TV Blogs of 2024 has me contemplating the challenge a journalist faces when choosing topics that he hopes readers will be interested in.

Twenty-seven. That’s how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the…

We’ve arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago–that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months Americans watched unfold on their outlets of choice, whether that was legacy media or social…

It’s been a long year. And there’s a lot to keep straight — what do industry acronyms stand for? How does that affect strategies? With our WTF series, we aim to breakdown what these complex topics mean, so the industry can walk into their meetings prepared for whatever’s next. Catch up below on some of our most popular WTF explainers this year.

(Here’s what resonated in 2023).

WTF is principal media?

The concept of principal media — in which agencies invest in media at non-disclosed prices to resell to clients — was on the rise this year. It became widespread enough that the ANA published a report on it for marketers. Read our explainer here.

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This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two.

The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer.

The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including paywalled content). In exchange, publishers get attribution for that content surfaced on the AI companies’ chatbot or search platforms, as well as access to technology that publishers can use to build AI-powered products and features. 

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The technology would support real-time ad bidding, personalize messages and budget allocations while monitoring in real time privacy settings based on the state or country where the ad targets the
consumer.