Month: December 2024

It’s the end of an era for both Mercedes and Formula 1 star Lewis Hamilton as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton’s final race for Mercedes in the Abu Dhabi Grand Prix on Sunday (Dec. 8), the auto brand is sending him off with a heartfelt…

This year, scammers have ventured deeper into financial institutions. When I searched on a financial institution’s name and a list of Sponsored Ads appeared, I clicked on the link to access my
account. And the first thing I thought of after the experience was – where is the AI to stop this type of scam?

This is TVNewser’s basic cable network ranker and cable news report for the week of Nov. 25, 2024. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to…

Adriana Mendez will join Milwaukee, Wisconsin NBC station WTMJ as the station’s new morning anchor. Mendez will co-anchor alongside Tom Durian. She replaces Symone Woolridge, who announced her departure in September. The station said Mendez started at the station in reception more than a decade ago, commuting each day from Kenosha. “It’s been an emotional…

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…

Citibank’s chief marketing and content officer Alex Craddock believes that despite the power of AI, the magic of great creative still comes from humans. Craddock joined Citi in May from BlackRock after a restructure to oversee its marketing department and set a new strategy for original content and thought leadership, ADWEEK reported at the time….

Keith Edwards who has worked at Eu Clair, Wisconsin ABC affiliate WQOW since 1981 is one of many staffers who have reportedly “vanished from the station this week,” according to Volumeone.org. The biographies of WQOW of at least half a dozen staffers have been scrubbed from the station website. WQOW and its La Crosse-based sister…

Perplexity’s Publisher Program, which distributes revenue to media outlets when their content appears next to ads on the AI search platform, has recruited its second batch of publisher partners. The San Francisco-based startup now works with over a dozen global media titles, including the Los Angeles Times, Blavity, The Independent, Prisa Media (the leading Spanish-language…

Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times and MediaLab.

Jessica Chan, who became Perplexity’s new head of publisher partnerships in September, spoke to Digiday about the five-month-old program, what it offers, and what’s in store for the AI tech company next year. Chan, who is a one-woman team at Perplexity, previously built LinkedIn’s content partner programs.

The new wave of publishers that have signed onto Perplexity’s program (which also includes DPReview, Mexico News Daily, Minkabu Infonoid, NewsPicks, Prisa Media, RTL Germany brands stern and ntv, Adweek and World History Encyclopedia) join media companies like Time, Fortune and Der Spiegel.

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This week on Uncanny Valley, we do a deep dive on Open AI’s Sam Altman.