Six U.S. Senators are urging Republican leaders of the House of Representatives to bring the controversial Kids Online Safety And Privacy Act to a vote by the end of the year.
OpenAI Is Working With Anduril to Supply the US Military With AI
The ChatGPT maker is the latest AI giant to reveal it’s working with the defense industry, following similar announcements by Meta and Anthropic.
Week of Nov. 25 Morning News Ratings: Today Stays on Top With a Little Help From Macy’s
NBC News’ Today remained America’s top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week’s win comes with a big caveat: the show’s performance was boosted by its annual coverage of the Macy’s Thanksgiving Day Parade, which typically lifts Today to a win…
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies
This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences.
The video advertising landscape is rapidly evolving, driven by changing consumer behaviors and new technology. It’s also becoming increasingly diverse and dynamic, offering agencies and brands numerous platforms and channels to reach their target audiences.
In this new State of the Industry report, Digiday and Perion polled 128 brand and agency respondents to learn more about how they’re leveraging video advertising and optimizing their campaign performance. Marketers are leaning on video advertising to increase brand awareness and favorability, using it as a conduit to achieve ad relevance and audience targeting.
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Week of Nov. 25 Evening News Ratings: Thanksgiving Takes Priority During a Slow News Week
The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during this holiday period. The flagship NBC newscast avoided steep audience erosion in both total viewers and the advertiser-coveted Adults 25-54 demo. Note: The weekly…
Amazon Accused Of Duping Prime Subscribers In Washington, D.C.
Amazon duped Washington, D.C. residents who lived in two ZIP codes by touting speedy delivery as a feature of Prime membership, but failing to deliver most packages within two days, Attorney General
Brian Schwalb alleged in a lawsuit filed Wednesday.
Brian Schwalb alleged in a lawsuit filed Wednesday.
Sam Altman Says The New York Times Is ‘On the Wrong Side of History’ Over AI Lawsuit
OpenAI CEO Sam Altman took a jab at The New York Times’ high-profile lawsuit against OpenAI while speaking at The New York Times’ own DealBook conference. Altman discussed all things artificial intelligence, including the future of artificial general intelligence while speaking on Dec. 4. He also spoke about the New York Times’ ongoing lawsuit against…
‘Mind-Blowing’ Connection Between Influencers And OOH
Gen Z and Millennials are significantly more engaged with OOH advertising compared with Gen X and Boomers, and Hispanic and Black adults are more engaged with OOH advertising compared to white adults,
data released by the OAAA finds.
data released by the OAAA finds.
Pearls Before Swine by Stephan Pastis for Wed, 04 Dec 2024
Ty Steele to Anchor Evenings at WDIV in Detroit
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He’ll replace longtime WDIV anchor Devin Scillian, who announced his retirement after 30 years. “When Devin let us know his plans to…