On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted “her”–a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops an intimate relationship with her human user. The tweet called attention to a new feature for the product: voice mode, allowing…
OpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company’s mission to “develop AI as powerful as human cognition, known as artificial general intelligence…
What to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the streaming service for its bundle subscribers in the U.S. Additionally, the company has revealed all Disney+…
AI-Powered Robots Can Be Tricked Into Acts of Violence
Researchers hacked several robots infused with large language models, getting them to behave dangerously—and pointing to a bigger problem ahead.
Mondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency, director Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates), and production companies Gifted Youth and PXP….
Boston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station’s 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the…
Meta Discloses ‘Andromeda’ Ad Retrieval
As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns – specifically its “Andromeda” ad retrieval system, which it says marks a
significant upgrade from its traditional ad-matching engine.
significant upgrade from its traditional ad-matching engine.
Celsius Founder Alex Mashinsky Pleads Guilty To Fraud
The founder of crypto lender Celsius has admitted to lying to customers about how their money would be used and manipulating markets for his personal gain.
Hearst Names Shawn Oswald GM of WISN in Milwaukee
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television’s Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who was the national sales manager from 1998 to 2000….
A New Benchmark for the Risks of AI
MLCommons provides benchmarks that test the abilities of AI systems. It wants to measure the bad side of AI next.