Month: December 2024

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies.

Some of the first media companies to strike deals with OpenAI say they’re getting ready to release new AI-enabled features that aim to benefit readers, publishers and advertisers. One of the latest examples is DotDash, which used AI to create a new way to target readers with contextual ads.

Using historical audience data and Amazon shopping data, the company trained a large language model to find correlations between content consumption and potential user behaviors. The new unit is expected to launch today with a major (undisclosed) retailer, Dotdash chief innovation officer Jonathan Roberts said yesterday while speaking at the AI Trailblazers marketing conference in New York. Other panelists included executives from Time, The New York Stock Exchange and The New York Times.

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Western Union is using first-party data online to offset audience extensions via PubMatic’s Convert platform – designed for commerce media networks to manage and monetize online ad inventory across
various formats like sponsored product listings, video, display and CTV.

At WIRED’s The Big Interview event in San Francisco, Airbnb CEO Brian Chesky said next year Airbnb could have “one of the biggest reinventions” in recent memory.

Nvidia CEO Jensen Huang has a plan to bring AI infrastructure to countries around the world, and he’s pitching it in person.

The new hires, all experts in computer vision, are the latest AI researchers to jump to a direct competitor in an intensively competitive talent market.

At WIRED’s The Big Interview event, the ex-OpenAI CTO said she’s still in the midst of setting up her startup, but AGI is top of mind.

At WIRED’s The Big Interview event, Bluesky CEO Jay Graber discussed the booming user numbers for the Twitter rival and why giving social media users more control is a recipe for success.

“I’m not trying to land on Mars,” Cost Plus Drugs founder Mark Cuban joked at WIRED’s The Big Interview event.

As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns – specifically its “Andromeda” ad retrieval system, which it says marks a
significant upgrade from its traditional ad-matching engine.

A Washington appellate court has upheld Meta’s $25 million fine for violating a state law requiring online companies to disclose information about political ads — including their cost and sponsors,
descriptions of the geolocations and audiences targeted, and number of impressions generated.