Month: December 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn’t limited to tiny squares on a smartphone. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to…

At its Re:Invent conference, Amazon also announced new tools to help customers build generative AI programs, including one that checks whether a chatbot’s outputs are accurate or not.

The News/Media Alliance called on the DoJ and FTC to take immediate action to end Google’s recent policy change that it believes puts legitimate, reliable media properties at risk of being removed
from search results if they publish affiliate links or partner content.

Bob Regular, CEO, Infolinks

Scale is not a one-size-fits-all concept. 

Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter. 

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In his new role, Kunz will be developing a new generation of the Sandy Hook shop’s “Precision Branding” methodology, incorporating AI to improve campaign planning, testing, forecasting and new data
strategies.

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares insights on the evolution of the hospitality industry, emphasizing the impact of customer loyalty and the role of first-party data in personalizing guest experiences….

WRC anchor Leon Harris will “step away” from the Washington D.C. NBC-owned station’s anchor desk after leaving the Thanksgiving newscast early. There was speculation on social media about why Harris left the 6 p.m. show. The station said he “appeared unwell” before disappearing. A quick check of tveyes showed the station went to an extended…

Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. “Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves,” said Denisha Thomas, 11Alive news…

Hellmann’s is so brat. As brat summer turned into brat fall – with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. – Hellmann’s became the latest brand to jump on one of the biggest social media trends of the year. Unilever’s mayonnaise brand pulled off…