Month: December 2024

Bumble’s chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not state how her role would be replaced. Drummond joined Bumble in 2020 and served as its chief brand officer before taking on the…

Many brands simply add a celebrity’s branding when working with artists. But Olivia Rodrigio has partnered twice with Sony to make custom headphones. After developing a pair of earphones called LinkBud S last year, Rodrigo and Sony launched two new earphones in October that retail for $200: LinkBuds Fit and LinkBuds Open. Jordy Freed, director,…

“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools
available to them,” says Dentsu Media’s Will Swayne.

On December 3, WIRED is sitting down with some of the biggest names in technology, business, science, and beyond for a full day packed with in-depth conversations.

Domino’s is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show’s season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino’s Emergency Pizza offer, a…

From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…

Hugs can not only help people emotionally, but lower blood pressure and boost the immune system, according to the National Institutes of Health.

The end of the year is a time of giving, as people and companies open their wallets during the holidays and charities capture the bulk of their donations for the year. One company makes sure its giving spirit is strong all year long by building community support into its operating model. LA-based production company Spark…

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara’s research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient…

This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. After nearly two centuries, giant posters remain popular among marketers, and as 2024 has shown…