Assessing the fallout of Google’s ad tech antitrust trial

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Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector. 

During the last 12 months, it has faced separate duels with the U.S. Justice Department. The DOJ’s first concern is Google’s search empire, a case that Google lost, and it could now be forced to sell its Chrome web browser. Google has voiced its intention to appeal this case, meaning these proceedings will likely continue for years.

However, some are now asking if the appeals process will benefit or unnecessarily burden Google, especially when it comes to the low-margin field of ad tech, Google’s second front with the DOJ.

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Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity

Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result.

After dipping its toes into e-commerce via early beta tests with sellers such as Walmart and Fandango, Roblox announced an official e-commerce partnership with Shopify at September’s Roblox Developers Conference. As of last week, the platform has allowed a select group of developers to gain access to Roblox/Shopify integration tools, including the creators of the Roblox experiences “Catalog Avatar Creator,” “Tower Heroes” and “Creatures of Sonaria,” with more experiences expected to launch their stores over the next few weeks.

“We are excited about the opportunity that commerce integration opens up for creators and brands on Roblox as a way to expand beyond the social shopping that is already inherent to the platform and into physical goods and experiences,” said Roblox vp of product, ads and commerce Louqman Parampath. “We envision shopping here as an easy and fun experience that feels closer to going to a mall with friends than online product scrolling on your own.”

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Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025.

In many ways, the holding companies are not unlike sports teams — when you have momentum and mojo from winning a few pitches in a row, it feeds a confidence to win even more. And today, Publicis and Omnicom are the Cleveland Cavaliers and Detroit Lions of the agency world. (What’s going on with this Midwest mojo?) Seemingly they’re unstoppable — for now.

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NBC Could Face Renewed Video Privacy Suit

U.S. District Court Judge Paul Englemayer previously dismissed a class-action complaint alleging that NBC shared viewing data with Meta. He now says he will reverse course, provided the matter comes
before him again.

‘Moana 2’ In Paradise: $221M Best Thanksgiving Film Opening Ever

Big holiday movies have dramatically improved overall U.S./Canada theatrical movie box-office revenue for 2024 – now at $7.8 billion season-to-date, just 6.4% behind last year’s revenue.