Month: January 2025

NBC News’ Today remained in first place in total viewers and the advertiser-coveted demo of Adults 25-54 during the week of Dec. 30. But the morning show race was tighter during the final days of 2024 as only 8,000 total viewers separated Today from its main rival, ABC News’ Good Morning America. The typically slow…

ADWEEK has partnered with AI Trailblazers to present the inaugural AI Trailblazers Power 100 list. We’re seeking nominations to highlight the talent helping drive AI innovation forward in the marketing and advertising industry. AI Trailblazers is a vibrant platform dedicated to uniting marketers, technologists, entrepreneurs, and venture capitalists at the forefront of artificial intelligence. We’re…

A California law that restricts social media companies from recommending posts to minors violates teens’ constitutional “right to speak or be spoken to” without parental consent, NetChoice says.

Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users.

A new free tool for marketers called Reddit Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations. Reddit also has a new ad format called AMA Ads, which gives marketers more ways to use paid media to reach the right types of users that might be interested in the platform’s “Ask Me Anything” conversations.

The updates, announced on Tuesday at CES, aims to surface contextually relevant real-time mentions of brand, topics and categories so marketers know where they should focus both paid and organic content. Pro Trends is powered by several machine learning tools such as named entity recognition, which uses natural language processing to help advertisers track more than 100,000 “smart” keywords. (For example, it’ll help a marketer know when a user or subreddit is talking about “apple” the fruit versus Apple the company.)

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Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimize and measure marketing incrementality across all
channels.

Jack Bamberger, TikTok U.S.’ general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger’s departure to them. The move coincides with TikTok’s intensifying challenges, including a potential U.S. ban slated for January…

Reddit’s new in-app tools include a “Trends” tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anything ad format.

ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year’s CES marks…

Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O’Donnell. CBS News’ flagship newscast recorded week-to-week gains in total viewers and Adults 25-54, while its ABC News and NBC News rivals saw modest dips in the last week of 2024. Still, ABC World…

Meta rolled out a number of changes to its “Hateful Conduct” policy Tuesday as part of a sweeping overhaul of its approach toward content moderation.