In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in favor of a Community Notes initiative, resembling that used on X (formerly Twitter). Joel Kaplan–who was promoted to chief…
Meta’s Fact-Checking Partners Say They Were ‘Blindsided’ by Decision to Axe Them
Fact-checkers claim they had no idea the company was going to end their partnerships and are scrambling to figure out the financial implications of the move.
The Washington Post Slashes Commercial Headcount As Challenges Mount
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year. The reductions, which will affect fewer than 100 staff in total, will apply primarily affect its business divisions, which include the advertising sales,…
The Anti-‘Woke’ Activist Targeting America’s Biggest Companies | WSJ
Beyond the Booths: 10 Ways Ad Execs Can Decode the Chaos of CES
CES is not a tech show–it’s a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It’s a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow’s consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn’t merely surviving CES; it’s about seizing…
Stagwell Partners With Ad Results Media to Expand Audio Marketing
Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and buying for brands like Molson Coors, BetterHelp, ZipRecruiter, and Liquid Death. The strategic collaboration will allow Stagwell’s clients to expand its marketing across the audio creator…
Amazon Gives Brands Access To Years Of Shopping Data
Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.
Amazon Gives Brands Access To 5 Years Of Their Shopping Data Signals
Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.
Harmelin Promotes Ebbecke To EVP
Philadelphia-based Harmelin Media has promoted long-time business intelligence exec Greg Ebbecke to executive vice president from senior vice president of the agency.
WPP Will Bring Employees Back to the Office Four Days a Week
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company’s 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: “From the beginning of April this year, the expectation ……