Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station’s general sales manager since 2019. “Jon’s extensive expertise in developing innovative advertising strategies and his proven track record in maximizing revenue make him the perfect choice to lead WMSN Fox 47,” said Rob…
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms.
This year’s focus for OMG going into CES revolves around search — given the research the company conducted in late 2024 that reveals just how much search is changing.
The first of four partnerships, Digiday has learned, is with Google — the granddaddy of search. OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support for investment and creative decisions for search-driven efforts.
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Pearls Before Swine by Stephan Pastis for Mon, 06 Jan 2025
What a Trump Pardon of Jan. 6 Rioters Would Mean for U.S. Politics | WSJ
NBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th Anniversary
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement…
Why Disney’s Major Fubo Deal Is About More Than a Sports Streaming Legal Battle
The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video…
Heritage Taps Outfront’s Cordova As CRO
Doug Cordova has been named Chief Revenue Officer of boutique outdoor advertising firm Heritage Outdoor Media, operator of billboards in the New York City, Chicago, Los Angeles and Milwaukee. He
joins from vice president at Outfront Media.
joins from vice president at Outfront Media.
Chegg Aims to Rebound with New Mascot and Campaign as College Students Turn to AI
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Dollar Shave Club Returns to Disruptive Roots After Unilever Split
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign’s goal is to put the grooming brand “back on the map” after it effectively ended its seven-year…
Bosch Makes Big Game Debut at Super Bowl 59 With Droga5
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…