Month: January 2025

Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 billion.

The prognosis for Fox’s new medical drama “Doc,” about an ace physician with amnesia, is undetermined.

A network of Facebook pages has been advertising “fuel filters” that are actually meant to be used as silencers, which are heavily regulated by US law. Even US military officials are concerned.

Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you can never say on television. Connie Chung learned that lesson the hard way 30 years ago when a certain five-letter…

SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we’re finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They’re long, in depth, and provide not just an…

Whether you love or hate to hear about it, artificial intelligence is everywhere, and it’s here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it’s going to be used. More personalized user experiences and more AI-generated…

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 2024.

In fact, the year kicked off with LiveRamp snapping up Habu for $200 million, and the pace of dealmaking steadily picked up — though it never quite became a flood.

Month after month of 2024 delivered notable deals, from Walmart’s February acquisition of Vizio to Outbrain’s August purchase of Teads.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has left customers asking for ways to make AI more creative — both with how to use it for thinking and for generating more creative content or ideas.

To address this, AI startup Writer released a new LLM last month called Palmyra Creative that aims to help enterprise businesses squeeze more creativity out of generative AI. The goal isn’t just to help with more creative outputs; it’s also to help companies use AI in more creative ways while coming up with ideas.

AI already has come a long way in terms of creative thinking. For example, some researchers have found LLMs to be more creative than humans in areas like divergent thinking. (Some papers published last year have explored AI models’ ability to generate multiple creative ideas, find varied solutions to problems, and explore various angles.) However, current LLMs still are largely limited to their own knowledge via training data — rather than lived experiences or learned lessons like humans are able to tap into.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on social platforms or engaging with influencers.

According to new research coming out of Omnicom Media Group — aptly called The Future of Search — search has essentially evolved from a channel to a behavior, thanks to some of the above consumer adaptations as well as advances in AI and algorithmic application of content across the social sphere. 

Joanna O’Connell, Omnicom Media Group’s chief intelligence officer for North America, spearheaded the research but assembled a variety of team members from influencer shop Creo, cultural specialists Sparks & Honey, commerce shop Flywheel as well as design and research departments. S&H even did a Boolean query to see the latest cultural chatter on the topic. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes “a significant community safety risk.” She refused to lower Egan’s bail and expressed concern about Egan’s willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja’Ronn…