Month: January 2025

Behold the designated driver–crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he’s a…

As I watched news of the domestic terrorist attack on New Year’s Day, I wondered – where is the AI technology that would identify and flag hateful content and trigger words and pull down videos across
Facebook’s platforms? Ad platforms have block lists. Where are these block lists for words in videos on platforms?

Following double digit-monthly expansions in the third quarter of 2024, the U.S. ad market decelerated in both October and November.

This is TVNewser’s basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better numbers compared to 2023. The highlight–and ratings driver–of the year was the presidential contest between Vice President Kamala Harris and President-elect Donald…

Lord, who previously held C-level positions at IBM, AOL and Razorfish, reports to founder and CEO Bill Koenigsberg.

Florida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…

St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate “elsewhere within the city of St. Louis.” The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK…

With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning “foreign adversary-controlled applications” from app stores, which could…

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….