One year-end summary from Fable, a social app where people share what books they read, told the user, “Don’t forget to surface for the occasional white author, OK?”
TikTok’s North American Ad Chief Steps Down as Ban Nears
Sameer Singh, TikTok’s North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in…
Doritos Picks 25 Semifinalists to Crash Super Bowl 59
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists–one for each of the years Doritos has run a Super Bowl ad–from a Big Game-sized bowl of thousands of submissions. Fans can view…
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…
Pearls Before Swine by Stephan Pastis for Fri, 03 Jan 2025
Spotify’s Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
Spotify has announced the launch of its “Partner Program,” a video-first initiative designed to pay creators in the U.S., UK, Australia, and Canada a portion of the company’s advertising revenue
depending on how much engagement their videos receive from paid subscribers.
depending on how much engagement their videos receive from paid subscribers.
Here’s the Roundup for the Week Ending January 3
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn’t write up for one reason or another, we see Gray making moves at the GM level and a longtime Portland anchor goes away after returning from leave last year. Let’s chop the celery: Moving and grooving:…
PayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed the suit, which includes a request for an…
In Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver–crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he’s a…
Meta, Where’s The AI Video Tech To Identify Hateful Trigger Words In Videos?
As I watched news of the domestic terrorist attack on New Year’s Day, I wondered – where is the AI technology that would identify and flag hateful content and trigger words and pull down videos across
Facebook’s platforms? Ad platforms have block lists. Where are these block lists for words in videos on platforms?
Facebook’s platforms? Ad platforms have block lists. Where are these block lists for words in videos on platforms?