When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash “Espresso.” The brand and the singer joined forces on the Dec. 31 debut of “Sabrina’s Brown Sugar…
$95M Fine Settles Apple’s Siri Privacy Suit
Those who have been on a phone call when Siri on a nearby iPad interjects with search information not requested will likely relate to the ins and outs of this lawsuit.
Apple’s $95M Fine To Settle A Siri Privacy Lawsuit
Those who have been on a phone call when Siri on a nearby iPad interjects with search information not requested will likely relate to the ins and outs of this lawsuit.
Marketing’s Education Crisis and How Mini MBA Is Doing It Differently
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing…
Pearls Before Swine by Stephan Pastis for Thu, 02 Jan 2025
Comscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…
How the News Networks Covered the New Orleans Terror Attack
Americans woke up on New Year’s Day to horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named Shamsud-Din…
NBCU Launches CNBC+ Streaming Service
The effort is intended to expand viewership beyond CNBC’s business network’s linear cable TV network. Those who sign up early can get CNBC+ for $99.99.
NBCU’s CNBC Launches CNBC+ Streaming Service
The effort is intended to expand viewership beyond CNBC’s business network’s linear cable TV network. Those who sign up early can get CNBC+ for $99.99.
The Past, Present And Not-Too-Distant Future Of Standards: A Conversation With George Ivie
As he celebrates his 25th anniversary as the longest-running head of the Media Rating Council, Ivie reflects on the past quarter century and what is ahead for new standards and accreditations.