Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing…
Pearls Before Swine by Stephan Pastis for Thu, 02 Jan 2025
Comscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…
How the News Networks Covered the New Orleans Terror Attack
Americans woke up on New Year’s Day to horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named Shamsud-Din…
NBCU Launches CNBC+ Streaming Service
The effort is intended to expand viewership beyond CNBC’s business network’s linear cable TV network. Those who sign up early can get CNBC+ for $99.99.
NBCU’s CNBC Launches CNBC+ Streaming Service
The effort is intended to expand viewership beyond CNBC’s business network’s linear cable TV network. Those who sign up early can get CNBC+ for $99.99.
The Past, Present And Not-Too-Distant Future Of Standards: A Conversation With George Ivie
As he celebrates his 25th anniversary as the longest-running head of the Media Rating Council, Ivie reflects on the past quarter century and what is ahead for new standards and accreditations.
Advertisers Have A Lot Of Explaining To Do In 2025
Online transactions managed by companies like PayPal are a huge part of ecommerce, and without that payment system, no one buys products from brands and retailers.
DHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to…
Bridging Offline and Online Retail With Kraft Heinz and Newell Brands
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This special episode recorded at the event, Ashley Becker, vp of global ecommerce capabilities at Kraft Heinz, and Mike Geller,…