Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.
Amazon Gives Brands Access To 5 Years Of Their Shopping Data Signals
Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.
Harmelin Promotes Ebbecke To EVP
Philadelphia-based Harmelin Media has promoted long-time business intelligence exec Greg Ebbecke to executive vice president from senior vice president of the agency.
WPP Will Bring Employees Back to the Office Four Days a Week
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company’s 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: “From the beginning of April this year, the expectation ……
McDonald’s Debuts McValue Menu With John Cena, a Sunset, and Hot Takes
The fast-food value wars are heating up again as McDonald’s unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald’s debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. McDonald’s has been teasing McValue since November. The…
X Marks The Spot: Meta Capitulates, Ends Fact-Checking
“We’ve seen this approach work on X,” Mark Zuckerberg said this morning during video remarks that showed no evident signs of hostage syndrome.
Innovation and Customer-Centric Marketing With Ulta Beauty
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building…
Roku Grows To 90M Households
The growth overdelivered on one analyst estimate, which estimated the company would reach 88 to 89 million homes by the end of the fourth quarter.
Disney Brings New Advertiser Automation to Live Sports and Entertainment
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is…
Here’s How to Watch Jimmy Carter’s State Funeral
Former President Jimmy Carter will be honored with a state funeral on Jan. 9 in Washington, D.C. The 39th president passed away at 100 on Dec. 29, and will lie in state inside the U.S. Capitol rotunda starting Tuesday. Following the funeral, Carter will make his final journey to his home in Plains, Georgia, where…