Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open the market up for more station acquisitions. Sinclair Television Group and certain affiliated entities have entered into a “transaction support agreement” or TSA…
Dallas Fox Station to Relocate to Irving, Build New Studio
Dallas-Fort Worth’s Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. “We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible,” said…
New Ikea Research: Americans Are Really Tired
The furniture retailer’s in-depth “Sleep Matters” report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.
The Death – And Rebirth – Of The Planner
Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would
take months to do the same math that a machine does in milliseconds. Human planners are utterly outgunned in this competition.
take months to do the same math that a machine does in milliseconds. Human planners are utterly outgunned in this competition.
Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.–until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients’ media dollars….
Billups Recruits Somanathan As Chief Global Growth Officer
Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.
The Trade Desk announces plans to acquire Sincera
The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a rare move for a company that usually builds, not buys.
Financial terms weren’t disclosed, but when the deal closes, expected in the first quarter, Sincera’s co-founder and CEO, Mike O’Sullivan, will report directly to The Trade Desk’s CEO, Jeff Green.
Why TTD is breaking its ‘build over buy’ habit
The move arms the ad tech vendor with more data to convince publishers that ads running through its platform outperform the rest of the programmatic market. In fact, Sincera’s data powered The Trade Desk’s recent “Sellers and Publishers,” spotlighting where advertising value is migrating across the premium, open internet.
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Civilization Gives Way To Savagery In ‘American Primeval’ On Netflix
In this show, murders come on suddenly and without warning, and the old mythical West is a killing field.
Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
Altice USA – the fourth-largest cable TV distributor with 2.3 million subscribers – may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing.
Reese’s Super Bowl 59 Ad Teasers Show Return to Wacky Humor
Reese’s has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese’s plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal…