Month: January 2025

We want to hear your thoughts on the potential TikTok ban. Take our brief survey.

The likelihood of a future without TikTok is getting more real as the deadline to sell or be banned in the U.S. is just days away. While Tiktok’s future hangs by a thread, brands that rode a wave of virality thanks to TikTok’s algorithm, like Bogg Bag, Duolingo and Cakes, now grapple with the challenge of recreating virality elsewhere (if that can be done).

For some companies, TikTok’s algorithm has been a big get, one of the last cost-effective ways to reach a broad audience in an increasingly pay-to-play and fragmented social media landscape. While some brands are going down with the ship, posting to TikTok with a business as usual cadence, others have outlined contingency plans on TikTok competitors, Instagram Reels, YouTube Shorts and even LinkedIn, in hopes to strike viral gold again. Or at the very least, maintain its social currency. 

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Criteo yesterday announced an end to its months-long search for a new CEO with the unveiling of former Dentsu Americas chief Michael Komasinski. 

He takes over the reins from Megan Clarken both as CEO and board member beginning next month in what’s likely to be a pivotal year for both the ad tech company and the broader digital media industry as a whole. 

While maintenance of the stock price is the core priority of any publicly listed company’s CEO, Komasinski’s task is a multifaceted one if he is to build on Clarken’s five-year tenure, during which time she took the company on a transformative period.

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Less than a week before Donald Trump takes office, the SEC has filed a complaint against his most prominent benefactor.

Los Angeles’ local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC…

The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter’s state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all…

Jessica Jensen, who served as Indeed’s CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who…

TikTok told Justice Samuel Alito that the ruling conflicts with an “unbroken line of decisions” protecting web companies from lawsuits over content posted by users.

The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter’s state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of…

In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful…