Month: January 2025

This post was created in partnership with Outbrain Consumers are wandering from “walled gardens” like Google and Meta to the open internet’s sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to “break down walls” that are holding back brands…

Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could…

A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby’s, a genuine leather Birkin bag…

This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns.

For instance, the Financial Times is a nominee in the Best Contextual Targeting Offering category for its innovative first-party contextual targeting platform. By leveraging a proprietary editorial knowledge graph with more than 700 FT-specific topics and thousands of nuanced concepts, the platform categorizes articles with AI technology, validated by human editors for unparalleled accuracy and relevance. This hybrid approach ensures ads are placed in highly suitable contexts, driving up to 50% higher engagement and improving brand suitability. The platform’s ability to seamlessly integrate third-party blocklists provides advertisers with critical insights, helping them recover valuable inventory while unlocking new engagement opportunities. 

Finalists in the Best Ad Tech Platform category include MiQ, which addresses the complexities of modern TV advertising. Its proprietary TV Intelligence platform leverages the industry’s largest and most diverse dataset, spanning more than 90 million devices globally, to deliver unmatched audience, campaign and competitor insights across linear TV, streaming and YouTube. By integrating data from 11 ACR sources and demographic datasets, MiQ empowers advertisers to optimize reach and frequency, identify underexposed audiences and make informed decisions about their media strategies. This data-driven precision allows brands to cut through the fragmentation of the TV landscape and reach their target audiences effectively and efficiently.

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After 16 years of litigation, Vimeo has defeated copyright infringement claims by Capitol Records over music posted to the platform by its users.

Criteo has a new chief executive officer in Michael Komasinski. He’ll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She’ll continue to serve in an advisory role during…

A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long…

Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their…