Month: January 2025

Long-time agency innovation exec Dave Meeker has been named executive vice president-AI innovation at S4 Capital’s Monks unit. He most recently served as Chief Innovation Officer and America’s
practice lead for experience design and innovation at Dentsu.

Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americas in addition to his ongoing role as EVP-global COO of Dentsu Group.

MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its complex streaming platforms, which will now include Fubo and ESPN+ as well as existing Hulu on demand
and Disney+.

According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets – vs. 35% a year ago.

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees–8,000 from Leo Burnett and 7,000 from Publicis Worldwide–across 90 countries under a single leadership team, forming the largest creative…

Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, “Built Different.” VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the…

The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people’s everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations…

Tahnoun bin Zayed al Nahyan—the UAE’s chess-obsessed, jiujitsu-loving intelligence chief—controls vast sums of sovereign wealth. America’s AI giants are scrambling for a piece of it.

The team that iHeartMedia recruited for its women’s sports network has strung together so many wins that it’s adding a few more players to the roster. iHeart Women’s Sports–co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions as the iHeart Women’s Sports Audio Network (WSAN)–is adding eight new shows for…

If TikTok wasn’t so popular, U.S. lawmakers might not consider the app a national security threat. But it is–so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned…