President-elect Donald Trump has big plans for the first 100 days of his administration–and so does MSNBC. With one week to go until Trump’s second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC’s core demo: progressive viewers…
Mercedes-Benz Uses Google AI Agent For Navigation That Can Recall Conversations
An AI agent built on Google’s technology allows Mercedes-Benz to bring conversational search to its navigation system. It can retain an interaction in memory and recall the dialogue so users can
continue conversations and reference information throughout the drive.
continue conversations and reference information throughout the drive.
Amazon Quietly Began Scaling Back DEI Initiatives in December
The latest corporation to slash DEI initiatives is a big one–Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was “winding down outdated programs and materials” and “focusing on programs…
T-Mobile Buying Vistar Media For $600M In Cash
Vistar will be merged with the carrier’s burgeoning Advertising Services unit, creating a network of more than 1.1 million digital out-of-home screens serving more than 3,000 advertisers.
Omnicom Added As Defendant In Flywheel ‘Trade Secrets’ Suit
The amended complaint filed by Compass Marketing claims damages exceed $24 billion. It cites Flywheel’s trade secrets were key to Omnicom winning Amazon’s massive media account last year.
FTC Chair Lina Khan’s Exit Interview: What’s Next for Antitrust Enforcement? | WSJ
Whataburger Orders Empower As Media AOR
The Chicago agency will lead Whataburger’s media strategy, planning and buying across all channels.
Hartford Meteorologist Says Talking About Climate Change Affecting LA Fires is ‘A Bridge Too Far”
Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris…
The Internet Has Thoughts About a KNBC Reporter’s Interview with Dennis Quaid
A KNBC reporter is taking internet heat for interviewing Dennis Quaid as he was getting out of the way of one of the approaching the LA area wildfires. Quaid was loading his car when KNBC’s Robert Kovacik stopped by for a roughly16 minute chat where he spoke of Quaid in the third person. Quaid was…
T-Mobile has held talks to buy Vistar Media
T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further expanding its footprint in the advertising sector, sources told Digiday.
Such discussions are understood to have taken place amid what would appear to be an ongoing sales process from Vistar Media, which is said to have fielded several inbound inquiries since late 2024, and come as parties in the space anticipate a flurry of mergers and acquisitions.
T-Mobile and Vistar Media declined to respond to Digiday’s requests for comment, but later confirmed the deal.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.