Month: January 2025

Comcast on Monday introduced a platform to make ad buys across TV, linear and digital as easy as on search and social media platforms – looking to help more small businesses use performance and
premium TV advertising. Announced at CES, the platform is set to debut in the first quarter of this year and is powered by FreeWheel technology that supports video advertising for a variety of
premium U.S. publishers.

Walt Disney is buying a 70% stake in sports-focused virtual pay TV provider Fubo TV in a $220 million deal.

For two: Advertisers will demand safer platforms, and Gen Z will pioneer new digital spaces. .

Microsoft Bing is serving what some consider a misleading page for searches because it closely resembles Google’s.

Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…

The news that former anchor and current director of community affairs at WBNS in Columbus, Angela Pace has been laid off from the Tegna owned CBS affiliate may not make the usual list of headlines we post. But a closer look may show that it signals an issue deeper than a simple reduction in staff….

MediaLink, which has a long history at the Consumer Technology Association’s Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party…

Tim Allen returns to prime time Wednesday night on ABC with an act last seen on “Last Man Standing.”

WJLA morning news alert desk anchor and AI & Tech reporter Lindsey Mastis has signed off from the Washington, D.C. ABC affiliate. “That’s a wrap!” she wrote on social media. “Grateful for my friendships, experiences, and adventures!” She then hinted at her next stop by saying, “Excited for my journey into AI & Tech, and…

FCB Global also repeated as Agency Network Of The Year in the One Club For Creativity global creative rankings.