Is the Bill Maher style of topical sarcasm over?
Matt McNally Returns to Publicis to Lead Global Health Practice
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Omnicom’s Geoff Calabrese as chief commercial officer. McNally was most recently CEO of Omnicom Health Group. In his new position,…
KTLA Reporter John Fenoglio Pitches in to Put Out House Fire
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said Fenoglio is a former EMT and volunteer firefighter who “It looks like the back of his house is catching [fire],”…
What Advertisers Can Expect From the New FTC Chairman
With a change in presidential administration comes speculation among advertisers and their lawyers as to what course the new Federal Trade Commission chair will chart. But this time, ad industry mavens can do more than just read murky tea leaves, because president-elect Donald Trump’s choice for chairman is a known quantity: sitting commissioner Andrew N….
How Delta Harnessed the Sphere to Reveal the Future of Air Travel
Delta didn’t waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a full-sensory experience at the Las Vegas Sphere to demonstrate how it’s shaping the future of travel. “I sat down with the…
On and FKA Twigs Redefine Movement as the Ultimate Form of Self-Expression
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. “The Body Is Art, Part II” ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA…
The romantic’s guide to esports in 2025
After spending much of 2024 recovering from a down period, esports industry executives are stepping on the gas in anticipation of a growth year in 2025.
In 2023, advertisers and investors alike jumped ship from competitive gaming, leading to the so-called esports winter, a period in which esports organizations consolidated or pivoted to new business models in order to stay afloat. Over the past 12 months, however, the industry has recovered, in part thanks to brands coming back into the space, as well as the updated revenue share programs created by the publishers of popular esports games.
Emboldened by the success of new major esports events such as the Esports World Cup — and by an influx of investment by the Saudi Arabian government — esports industry leaders are projecting confidence going into 2025. Here’s a look into the best-case scenario for competitive gaming in the new year.
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The four trends to watch in the 2025 creator economy
The creator economy is gearing up for significant change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.
As a whole, the creator economy continues to significantly transform, moving beyond simple influencer marketing to a more complex and integrated ecosystem. All signs point to the maturation of influencer marketing, as brands and creators move toward long-term brand ambassador programs replacing one-off influencer collaborations.
As more business opportunities emerge for creators, the industry is also seeing an increase in entrepreneurial opportunities for them — whether it’s starting their own brands and storefronts to hiring talent agents as they scale. By the start of the year, there may be a potential shakeup in the social media landscape as TikTok nears its ban-or-sale deadline.
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CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect
This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data.
10 Questions with Stagwell’s Mark Penn
AI is one backdrop for this year’s Consumer Electronics Show. But the Omnicom-Interpublic Group merger is another, particularly for the advertisers and agencies in attendance, such as Stagwell, which has been billing itself as a challenger to the incumbent agency holding companies.
On Tuesday, Digiday sat down with Stagwell CEO and chairman Mark Penn to hear how the Omnicom-IPG merger is coloring his company’s conversations with clients, what Stagwell is up to with its own recent M&A activity and what the potential TikTok ban and agentic AI era mean for advertisers.
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Mars Petcare is testing direct SSP buying for CTV ads
For most advertisers, programmatic advertising is a one-stop shop: log into a demand-side platform (DSP), place your bids and call it a day.
Mars Petcare, however, is doing things differently.
When it comes to CTV, it’s using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether.
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