Month: January 2025

A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all focus on data.

Innovid says the product – in a partnership with Roku – will help drive incremental reach, reduce waste, and improve campaign performance.

2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC’s Mehdi Hasan and culminating with CNN’s Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he…

Meta’s AI characters users might seem useless, but fake social media users can sometimes offer valuable insights into real human behavior.

This is TVNewser’s basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year’s Eve coverage and two breaking news situations led to an increase in viewership compared to the previous week, which included the Christmas Day…

“With Excelerators Inc, I am moving one-step further into organizations to ensure that leaders like the ones in my network have the greatest chance of success,” Matt Seiler says.

Meanwhile, Dentsu has quietly abandoned an effort to organize an ad industry coalition supporting legitimate, fact-based journalism.

MSC Cruises, the world’s third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no…

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….

Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness, Varon said. “It is with the heaviest of hearts that I share the last picture I took with…