Month: January 2025

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NBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th Anniversary

NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement…
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Why Disney’s Major Fubo Deal Is About More Than a Sports Streaming Legal Battle

The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video…
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Heritage Taps Outfront’s Cordova As CRO

Doug Cordova has been named Chief Revenue Officer of boutique outdoor advertising firm Heritage Outdoor Media, operator of billboards in the New York City, Chicago, Los Angeles and Milwaukee. He
joins from vice president at Outfront Media.
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Chegg Aims to Rebound with New Mascot and Campaign as College Students Turn to AI

Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
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Dollar Shave Club Returns to Disruptive Roots After Unilever Split

Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign’s goal is to put the grooming brand “back on the map” after it effectively ended its seven-year…
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Bosch Makes Big Game Debut at Super Bowl 59 With Droga5

For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…
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Comcast Unveils TV Ad Platform In Bid To Attract SMBs

Comcast on Monday introduced a platform to make ad buys across TV, linear and digital as easy as on search and social media platforms – looking to help more small businesses use performance and
premium TV advertising. Announced at CES, the platform is set to debut in the first quarter of this year and is powered by FreeWheel technology that supports video advertising for a variety of
premium U.S. publishers.