Horizon Taps Agency/Media Vet Lord As First ‘Holdings’ President
Lord, who previously held C-level positions at IBM, AOL and Razorfish, reports to founder and CEO Bill Koenigsberg.
Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…
KSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate “elsewhere within the city of St. Louis.” The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK…
Bracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning “foreign adversary-controlled applications” from app stores, which could…
Tools of the Trade: Tiiso McGinty of The Imaginarium
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….
Judge Blocks Provisions, But Allows Most Of California’s ‘Media Addiction’ Bill To Become Law
The California judge blocked parts that would have restricted social media companies from sending nighttime push notifications to minors, and another requiring them to disclose the number of minors
using their platforms.
using their platforms.
Fox News Leads Prime-Time Cable, Up 30%
Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1.22 million and CNN at 685,000 viewers.
Verizon Super Bowl 59 FanFest Turns Empty NFL Stadiums Into Tailgate Parties
Just because the Super Bowl only has use for one of the National Football League’s 30 stadiums doesn’t mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon’s marking Super Bowl 59 with a FanFast in…
2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 billion.