The CTV business does not offer up granularity of “show-level” data – something Nielsen has done for decades with linear TV.
Paramount Cites Trump as It Rolls Back DEI Initiatives
Amid its pending $8 billion merger with Skydance Media, Paramount becomes the latest media company to roll back DEI initiatives. In a Wednesday memo to staff seen by ADWEEK, co-CEOs George Cheeks, Chris McCarthy, and Brian Robbins noted that the Trump Administration’s mandates require “changes in the way the company approaches inclusion moving forward.” Among…
Q4 Paramount Global Revenue +5%, D2C +9%
Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.
WPP Lost Ground In 2024, Expects To Lose More This Year
The initial outlook for 2025: an organic decline of 2% albeit with some improvement in the second half.
Feisty Female Has A Hoop Dream On Netflix
A woman takes over the family pro-basketball business and the men in this male bastion give her no respect – no respect at all!
How Lay’s Pulled Off Miami and Barcelona Pub Crawls With Messi and Alexia Putellas
Putting Lionel Messi and Alexia Putellas in a Lay’s commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d’Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans…
Revolt Taps Freya Williams As Chief Strategy Officer for North America
Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a fractional CSO. Prior to Revolt, she spent more than seven-and-a-half years as CEO of sustainability and impact strategy and creative consultancy Futerra…
The Real Risks the DEI Retreat Poses to Marketers
The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed diversity, equity, and inclusion are now retreating, with Target, Meta, and Walmart among those pulling back efforts. In response, activists are calling for boycotts, warning that companies…
WPP Forecasts 2025 Revenue Drop as Weak Results Send Shares Tumbling
WPP’s shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) – revenue less pass-through costs in 2024, down 1% on a like-for-like basis. 2.3% – decline in Q4 revenue less pass-through costs. 0 to 2%…
Bye Neighbor! Opendoor Solves a Stalker-Lite Situation in Latest Music Collab
This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His behavior might not technically constitute stalking–it stops short of Single White Female, dude version–but he’s just too close for comfort. For its latest…