The numbers $7.98 billion — Paramount’s revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million — Paramount’s revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising….
Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads…
AppLovin is Officially the New Target of Short Sellers
When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups–Sakura Research,…
TikTok Launches ’97th Oscars Hub’
The Oscars hub will showcase relevant film and celebrity news surrounding the event, while inviting creators to compete for views.
Walmart Takes a Page From Amazon’s Playbook to Sell More Ads
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart’s ecommerce website and app. The display ads are sold through a self-serve platform that…
Is Tegna Looking to Hub Weather in Its Local Markets?
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times…
Boston Dynamics Led a Robot Revolution. Now Its Machines Are Teaching Themselves New Tricks
Boston Dynamics founder Marc Raibert says reinforcement learning is helping his creations gain more independence.
Pearls Before Swine by Stephan Pastis for Wed, 26 Feb 2025
Resy’s CEO on How Amex Has Become Its Secret Weapon for Growth | WSJ
AI Tells Advertisers What Consumers Need And How To Achieve It
Brands use AI to improve consumer connections, analyze lifetime value and personalize content, but marketers say they still struggle to understand customers and often skip testing strategies to
determine what they need.
determine what they need.