Month: February 2025

A YouGov poll shows that more Americans side with Trump than the media.

For former NBA slam dunk champion Jason Richardson, the value of legacy isn’t what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003–including an inbound pass and a reverse slam during his second year. He’s…

Shake Shack’s chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. “I’m finally getting around to writing this, but after over six incredible…

After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward … “for now,” the company added…

Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire 32 year career as a weekend meteorologist. “I’m deeply saddened by the passing of Dan Reynolds,” Tim Sanders, vice president…

Joy Reid’s final appearance on MSNBC was also the network’s most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out The Last Word with Lawrence O’Donnell by just 59,000 total viewers. Meanwhile, The Five once again topped total viewers for Fox…

This may seem like a ridiculous question, but in what world is a salty snack more famous than Jennifer Aniston? In ad land, of course, via a new campaign for SkinnyPop in which The Morning Show and Friends star becomes the Hershey-owned popcorn’s first celebrity endorser and its most curiously unrecognized devotee. The 30-second spot,…

This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and prioritize budgets and objectives across both approaches.

Marketers face constant pressure to build brand recognition while driving bottom-line results. However, branding and performance goals are typically executed through separate campaigns and distinct strategies, escalating costs and leading to missed opportunities for optimization and cross-channel synergy.

This challenge is evident in a survey of 113 marketing professionals conducted by Digiday and Vistar Media. When asked about the biggest obstacles to achieving their marketing goals, the top responses were cost restrictions and siloed data operations.

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Lovison offers some first impressions on the latest version, as well as a telling backstory on how Grok has been evolving and why it can’t seem to shake being woke.

An extensive analysis of DeepSeek shows how it handles queries across key industries and why it is a technology platform, not a search engine. Is this the future of online search advertising and
marketing for other startups that may want to jump in?