Month: February 2025

Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and NBC station in June 2022 through the Tegna Producer in Residence program. “Claydra embodies the future of broadcast journalism in Southeast Texas,” said…

CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network’s top show within the demo, while The Five and The Rachel Maddow Show placed first for Fox and MSNBC, respectively. Meanwhile, what unexpectedly became Joy Reid’s penultimate MSNBC…

In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today’s omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG…

California resident Kirra Hanson claims Bloomingdale’s violates a California privacy law by using TikTok’s tracking technology to collect data from visitors to the retailer’s website.

There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk and CEO Linda Yaccarino, has had a fraught relationship with the advertising industry — sometimes resulting in legal swings taken at some of its players. 

Market research firm Forrester on Tuesday issued guidance to its clients on how advertisers ought to handle the pressures exerted by X, in a blog post authored by analysts Jay Pattisall and Kelsey Chickering. Titled “X-tortion: How Advertisers Are Losing Control Of Media Choice,” the analysts recommend three steps advertisers should take to maintain as much control in any such situation: 

• Lean into non-binding advertising commitments with X
• Explore principal media solutions for X upfront deals
• Require X to meet media performance thresholds

Pattisall said the post is meant to help with efforts advertisers have already put to work. “My understanding is that many advertisers and agencies have been quietly working in this direction,” he told Digiday. “So anything that we’re recommending is not to contradict that, but rather to support that.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

In a development that’s startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO’s office on May 31st, to be replaced by…

White House press secretary Karoline Leavitt took a moment out of Tuesday’s briefing to unveil a seismic change in press access for journalists covering President Donald Trump’s administration. Going forward, Leavitt said that White House press team would oversee the press pool instead of the White House Correspondents’ Association. “Legacy outlets who have participated in…

After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54 demo for the first time since its revamp. To make things even sweeter, it was the only evening news broadcast to record…

ABC News’ Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated it from NBC News’ Today. All indications point to a competitive battle for first place between the two…

Cloud “container” defenses have inconsistencies that can give attackers too much access. A new company, Edera, is taking on that challenge and the problem of the male-dominated startup world.