Month: February 2025

Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair’s first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she…

YouTube says it will show more mid-roll ads at natural break points “like pauses and transitions,” and fewer ads “in the middle of a sentence or action sequence,” where they may feel interruptive or
cause viewers to abandon the video they are watching – starting May 12.

Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands’ ads appeared alongside child sexual abuse material (CSAM). “Starting today,” the company wrote in an email to clients and partners on Tuesday, “DV advertisers using Brand…

The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal–which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and…

A federal judge opined that AP has not suffered irreparable harm from the two-week exclusion, AP reports. But the judge said the Trump administration should reconsider its ban.

Tina Iannacchino, vp of publisher partnerships, North America, Seedtag

As consumers shift from traditional cable to on-demand streaming services, advertisers can reach and engage targeted audiences more effectively than previously possible. However, the challenges of disparate log-level data and inconsistent data-sharing practices have stymied the potential of CTV. To fully unlock the power of CTV, stakeholders must embrace a more unified approach to data sharing and integration.

CTV advertising provides vast optimization, but only when data is shared effectively

The growth of CTV presents significant opportunities for advertisers, particularly in terms of economies of scale and attention. Advertisers can optimize their reach and efficiency by locating audiences across multiple types of inventory within the CTV ecosystem. However, this is only possible if data is shared effectively across platforms — the industry should create a standard to ensure this becomes the case. 

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It’s been 50 years since McDonald’s rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich’s anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man “running…

Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC’s schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket…