Two New York holiday traditions, the Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before…
Sinclair Names New Leaders for Fresno and Cincinnati Stations
Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. “Tanya’s deep experience…
For Convenience Sake: Study Finds It Boosts Retail Media Plans
“In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate
attention, which drives memory-based outcomes such as awareness, consideration and intent,” explains Lumen’s Mike Follett.
attention, which drives memory-based outcomes such as awareness, consideration and intent,” explains Lumen’s Mike Follett.
For Convenience Sake: Study Finds It Can Boost Your Retail Media Plan
“In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate
attention, which drives memory-based outcomes such as awareness, consideration and intent,” explains Lumen’s Mike Follett.
attention, which drives memory-based outcomes such as awareness, consideration and intent,” explains Lumen’s Mike Follett.
PayPal Strengthens Focus On Global Commerce
The plan is to expand on the PayPal Everywhere ad campaign for digital and in-person experiences to create a more positive perception of the company as a reliable and secure payment platform.
Lisa Rose to Retire from KY3 After 41 Years
KY3 anchor Lisa Rose said she is retiring from the Springfield, Missouri NBC affiliate after 41 years. Her last day is scheduled for July 25. She joined the station in 1984 and anchors the KY3 News at Noon and KY3 News at 6, along with two weekly segments on KY3?s streaming channel. She also does…
Curation Is Our Future — But Can You Trust It?
Curation means to put information in a context, adding a possible meaning. This could cross the line to attempting to influence the people getting that information.
Telemundo Arizona Names Evening Co-Anchors
Paola Morales and Ana Mafud will co-anchor Noticiero Telemundo Arizona for NBCUniversal Local’s Telemundo Station Group’s Telemundo 39 Phoenix (KTAZ) and Telemundo 40 Tucson (KHRR). The two will anchor weekdays at 4, 4:30 and 5 p.m. newscasts. Morales joined Noticiero Telemundo Arizona in 2015 as reporter based in Tucson before and promoted to news anchor…
This Refinery Wants to Make Sustainable Aviation Fuel Mainstream. Trump’s Cuts Could Kill It
A sprawling Minnesota refinery wants to make low-carbon aviation fuel mainstream—but without government support experts believe the project could be “dead in the water.”
The Billion-Dollar Forecast: Why Every Industry Needs a Weather Strategy
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Weather Company, who reveals how AI-driven weather intelligence is reshaping industries–from marketing and supply chains to aviation and defense. Weather is more than just a forecast–it’s a powerful decision engine shaping what…