Today, Roku and software company Incrmntal announced they will be working together and integrating advanced measurement directly with Roku Ads Manager. According to the companies, this gives advertisers a clear view of CTV performance, unlocking real-time insights into the impact of their ad spending. Roku and Incrmntal noted that, in today’s streaming landscape, conversions take…
Microsoft Quietly Tests ‘AI Search Mode’ For Bing
The mode looks different than Microsoft’s Copilot, but is similar to Google’s AI search with summarized results.
Viewing Rises 5% In January, Disney Dominates With 12% Share
Cable news TV networks were up 26% overall vs. December, with MSNBC up 26%, Fox News Channel up 29% and CNN up 39%. Disney remained the media distributor leader overall, accounting for a 12% share of
time spent watching TV – the best result among all TV media companies since the measure debuted in 2023.
time spent watching TV – the best result among all TV media companies since the measure debuted in 2023.
Ads Popped Up on Drivers’ Screens. There May Be More on the Way
When Jeep owners complained ads were appearing while driving, the carmaker said it was a glitch. But as auto makers consider connected car opportunities, in-vehicle selling might be too tempting to ignore.
The Mill’s US Leaders Reveal New Venture, Arc Creative, After Technicolor’s Shock Closure
After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill’s U.S. leaders announced a new venture in partnership with Dream Machine FX. The creative leadership from The Mill U.S. has formed Arc Creative, a business under the Dream…
Oscar Ratings Are On An Uptick, But Can It Last?
ABC and the Oscars are hoping for a fourth year of audience growth with this Sunday’s 97th Academy Awards.
The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to…
After a Violent Kidnapping, Crypto Elites Hire Bodyguards
A spate of abductions has sent crypto executives and wealthy investors in search of ways to protect themselves.
‘OpenAI’ Job Scam Targeted International Workers Through Telegram
An alleged job scam, led by “Aiden” from “OpenAI,” recruited workers in Bangladesh for months before disappearing overnight, according to FTC complaints obtained by WIRED.
There’s a Creative Revolution at the Heart of #HillmanTok
The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook–this time with an even wider gap between the rich and the rest. Project 2025’s dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked…