Month: February 2025

The Penske Media title is one of several to lay off staff this year.

“With sales crashing and the board selling, it looks like some insiders are finally waking up,” according to Electrek.

Despite the concerns of its own Safety Council, Meta is pushing ahead, sharing a vague overview of the forthcoming, user-based content-moderation feature Community Notes.

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That’s according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of…

Marketing and advertising may see a “shakeup” that eventually leads to more effective operations. It’s a positive evolution for CMOs who have the foresight to make big changes, but not without pain.

In case you missed it, Nike is betting big on Kim Kardashian’s Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike’s share price rose 6.2%, adding $6.7…

Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion viewing minutes, dethroned last week’s top performer, the Cameron Diaz and Jamie Foxx Netflix feature film…

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM). The report, compiled by the research firm Adalytics, was published by ADWEEK and coincided with a group of Senators probing how this content…