NBC News Eyes Q4 Launch for Subscription Video Product

NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde mentioned on stage at Semafor’s Innovating to Restore Trust in News Summit on Feb. 27, does not have a name or price point. But it will be…

The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body–namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.” Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with…