Month: February 2025

Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December.

So when the two met with ad consultants for two hours earlier this week (Feb. 19) in New York, the room knew this was their shot at getting some long-awaited clarity on the flurry of questions, concerns and hot takes sparked by Omnicom’s potential acquisition of IPG.

“They [Wren and Krakowsky] see us as representatives of advertisers so the meeting was very much about giving us the floor to raise the many questions and concerns they have,’ said one exec, who exchanged anonymity for candor on what went down.

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Buddhist-adjacent season 3 of “The White Lotus” is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate.

Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. “The decision to retire was not an easy one. There’s a part of me that could stay at WHIO because I enjoy the work so much,” McHenry said. “I love my coworkers, and I…

YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called “premium lite” and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch…

The FTC lacked authority to issue rules that “limit commerce across the economy,” the IAB, cable lobby and other groups argue in new court papers.

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials,” which enable creators to
monetize via brief written endorsements shared as comments on a brand’s social-media posts and ads.

Basketball culture isn’t built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference. Amid the blocks between Union Square and the Moscone Center, along the path from Chase Center to Pier 48, and on the BART…

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now with AI, they are finding easier ways, focusing on data collaboration and support
across companies without revealing any customer data.

Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit language in sponsored posts for JPMorgan Chase and athletic apparel brand Fabletics, in which Hart owns equity. Hart frequently promotes both brands…

Donald Trump’s administration has given the Associated Press the cold shoulder treatment in recent weeks. Reporters from the news organization have been barred from attending White House events and boarding Air Force 1 due to the AP refusing to recognize the administration’s depiction of the body of water bordering the southern states as the “Gulf…