The National Institute of Standards and Technology Braces for Mass Firings

Approximately 500 NIST staffers, including at least three lab directors, are expected to lose their jobs at the standards agency as part of the ongoing DOGE purge, sources tell WIRED.

Jake From State Farm Drops Into the Shadowy World of Severance

Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he’s not actually stuck in the shadowy corporate hellscape of…

Report: TikTok Begins Laying Off Members of Trust and Safety Team

TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent…

Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO

Burger King chief marketer (CMO) Pat O’Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O’Toole will oversee the marketing efforts of more than 1,300 franchises with a mission to help kids learn, play, and grow. The youth-enrichment company, which was…

Triller Highlights Plans For Sports Viewing, Brand Engagement At Opening Bell Ceremony

Social-media platform Triller’s leadership team highlighted the company’s vision for the future of the app after ringing the opening bell in Times Square on Tuesday.

Revolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna

CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president of editorial and newsgathering, a role she held since August 2024. She also managed CBS-owned stations in New York and Boston,…

Chili’s Lifetime Movie Is Just the Start of Brands Serving Up TV Content

What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili’s? That’s exactly what Chili’s Grill & Bar is serving ahead of the national margarita holiday, which is Feb. 22. The restaurant chain partnered with A+E Networks and…

Crossmedia’s Asghar Takes New Global CEO Role

He co-founded the agency 25 years ago and has served as U.S. CEO. He retains majority control of the agency, which is the largest minority-owned independent agency in the U.S.