Month: February 2025

People may think about Wyoming’s wide-open spaces populated more with wildlife than people – but maybe that’s what the ad-tech industry really needs.

What types of media content do people share peer-to-peer with their closest inner circles? Snap puts a spotlight on that in a new study released this morning.

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities.

While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting. In 2024 and 2025, technology is advancing in lockstep with increasing investments in dynamic creative optimization and personalization at scale — allowing brands and agencies to deliver more relevant ad experiences and maximize ROI.

In this new State of the Industry report, Digiday and Clinch polled 85 brand and agency respondents to learn more about the pivotal role of ad serving as they refine their strategies and drive business outcomes. For example, 63% of our respondents expected ad serving to generate at least 41% of their revenue in 2024. This is up from 2023 when 16% of our respondents reported that ad serving accounted for at least 41% of their revenue.

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Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success. Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a league partner since 2010, will serve as the presenting sponsor for its new tentpole Sunday Night Soccer programming on Apple TV. “Continental Tire…

A+E Networks has a new division and a new hire all at once. Today, ahead of the A+E Networks virtual upfront presentation on March 5, the company announced the launch of a new A+E Digital Division, which will be led by Ann McGowan, who has been hired as general manager of digital platforms. According to…

Longtime WPP executive Lindsay Pattison is leaving the business, ADWEEK has learned. Per an all-staff memo sent by WPP CEO Mark Read, seen by ADWEEK, Pattison will leave at the end of May after 16 years with the business. She will help recruit her successor in the interim. Her next move has not yet been…

Houston NBC affiliate KPRC pulled a story and issued an explanation after airing a story about a local school district’s book policies. Cy-Fair Independent School District has made significant changes to its textbooks, removing entire chapters on controversial topics such as vaccines, climate change, and diversity, which KPRC news director Ana Lastra call “unique” in…

KCAL anchor Chauncy Glover died with drugs in his system and his death was ruled accidental by the Los Angeles County Medical Examiner’s Office. Glover died on November 5. He was 39 years old. The medical examiner’s office said his cause of death was acute intoxication by the combined effects of methamphetamine and chloroethane. Before…

In his new role, O’Brien will spearhead the Code and Theory Network’s growth initiatives. The agency network includes Code and Theory, Kettle, Instrument, Left Field Labs, Truelogic, Rhythm,
Mediacurrent and the recently acquired Create. Group.

A new NBC series takes viewers down a garden path to well-tilled soil.