ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,…
Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’ Strategies
Move over, Coca-Cola and Pepsi–the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,…
Elon Musk’s X Seeks Financing at $44 Billion Valuation
In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should. In 2022, Musk purchased then-Twitter for $44 billion. Bloomberg first reported on…
This USAID Program Made Food Aid More Efficient for Decades. DOGE Gutted It Anyways
The Famine Early Warning Systems Network is one of USAID’s most data-driven programs, but its work has been stalled by the Trump administration.
Ad Industry Blasts NY Bill Targeting Junk Food Ads
Proposed restrictions on food ads would infringe on advertisers’ and consumers’ free speech rights, the ANA, 4As and others say in a letter to lawmakers.
Sunday, Feb. 16 Evening Cable News Ratings: Fox Finishes First in Total Viewers and Adults 25-54
Fox News continued its first-place dominance in total viewers and Adults 25-54, led by The Big Weekend Show. MSNBC occupied second place in total viewers, while CNN finished as the No. 2 news network in the demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 146 | CNN: 48 | MSNBC: 36Prime: FNC: 132 |…
Saturday, Feb. 15 Evening Cable News Ratings: Fox News’ The Big Weekend Show Dominates
The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network’s audience, becoming the most-watched show of the evening in total viewers and Adults 25-54. The return of Have I Got News for You for a second season on CNN enabled the network to…
MyFitnessPal Hires Grubhub’s Marnie Boyer as CMO
Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform’s partnership with…
Adrienne Roark Leaving CBS to Join Tegna
Adrienne Roark, president of Paramount’s Global news division, is planning to leave the company. NYC newsletter Breaker along with subscription newsletter Status say she will go to work as an executive for Tegna. Roark, along with Jennifer Mitchell, started overseeing CBS News and CBS’ local stations in August in a move to combine the two…
