The new post will look to bridge strategy and operations teams, Fox says. Kim will serve as a key strategist overseeing ad sales strategy, solutions, platform partnerships and operations.
Three Factors Behind AppLovin’s Meteoric Rise
AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the…
Thursday, Feb. 13 Evening Cable News Ratings: MSNBC’s The Rachel Maddow Show Had 2 Million Total Viewers
MSNBC’s The Rachel Maddow Show crossed the two million total viewer mark. Meanwhile, Fox News and CNN’s two top programs were at 5 and 8 p.m. ET. The Five led on Fox News, followed by Jesse Watters Primetime. On CNN, The Lead with Jake Tapper landed in the top spot, followed by Anderson Cooper 360….
Facebook Marketplace EU To Show Rivals’ Ads
In response to the European Commission’s recent fine against Meta for allegedly breaching EU antitrust rules by tying Facebook Marketplace to Facebook, Meta has launched a Marketplace partner program
that will show ads from rival marketplaces in the region.
that will show ads from rival marketplaces in the region.
Facebook Marketplace To Show Ads From Rival Marketplaces In EU
In response to the European Commission’s recent fine against Meta for allegedly breaching EU antitrust rules by tying Facebook Marketplace to Facebook, Meta has launched a Marketplace partner program
that will show ads from rival marketplaces in the region.
that will show ads from rival marketplaces in the region.
Google Enables Text Prompts For Adding People To Ads
Google Ads has rolled out the ability to use text prompts to generate images that contain adult people and faces across Performance Max, Demand Gen, Display and Apps campaigns, along with other
AI-driven lifestyle images. The features also were built with safeguards to prevent deepfakes and sexually explicit materials.
AI-driven lifestyle images. The features also were built with safeguards to prevent deepfakes and sexually explicit materials.
Colle McVoy Named Media AOR for Bob Evans Farms
Bob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement…
WKOW Promotes Dana Fulton to Weekday AM Anchor
Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. “Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our…
Bill Gates Says We Are Not Prepared for Another Pandemic
WOWT Promotes Brian Mastre to Weekday Evening Anchor
Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate’s investigative reporter and weekend co-anchor. He’ll take over for John Knicely, after his retirement. “Brian is a veteran reporter and anchor who has established a standard of professional journalism which…