Month: February 2025

Big Ideas is ADWEEK’s series in which we talk to the industry’s top creative minds. If Amy Ferguson, partner and chief creative officer of Special New York, had a mantra for her creative style, it might be: “responsibly unhinged.” Ferguson jokingly coined the phrase when talking about her ambitions for the agency: creating work that…

TikTok’s uncertain future isn’t stopping it from rolling out new ad products off the assembly line, with the platform unveiling Automotive Ads Wednesday. The company described its Automotive Ads as a performance ad solution that lets advertisers target high-intent users with their available inventory of vehicles. “With TikTok’s new Automotive Ads, dealers and manufacturers have…

Capitol Broadcasting Company, Inc. has named Heather Gray interim general manager of its Raleigh, N.C. NBC affiliate WRAL and WRAZ-TV/Fox 50. She replaces Joel Davis, who was named gm of NBC’s WCAU in Philadelphia. Gray was the station manager and joined WRAL in 2017 as the creative services director. She quickly ascended through key leadership…

WIRED tests the benefits and limitations of using generative AI, specifically ChatGPT’s Advanced Voice Mode, as a language tutor for travelers.

Meta’s Waterworth Project will provide internet connectivity on five continents, with landing points in India, the United States, Brazil, and South Africa.

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers’ best-performing video and image…

The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center. It serves as an…

If the word “moist” makes your skin crawl, you’re not alone–that’s a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely…

When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to new clients and draw industry recruits (as well as further environmental causes).

Agency leaders still cling to that hope, but they do so in a changed political environment.

Last week, Stagwell media agency Assembly certified its European and Asia-Pacific businesses as B Corps. Its U.S., African and Indian businesses are also going through the certification process. At the same time, global full-service agency Dept re-certified its B Corp status — expanding its climate and social commitments beyond its European base and across its global network.

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This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

• Q&A
• Nielsen’s January 2025 Gauge report
• YouTube’s farm league for streaming shows, ESPN’s F1 exit and more

Q&A

This year’s TV and streaming advertising upfront market is — somehow — just around the corner. I know. 

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