Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop, allowing users to purchase products from branded creator-made video and photo content.
Jonathan Bujosa Joins Telemundo 49 in Tampa as MMJ
Jonathan Bujosa has been named multimedia journalist for Telemundo 49 (WRMD) Noticiero Telemundo 49. He’ll make his on-air debut for the NBCUniversal Local’s Telemundo Station Group Tampa station next week. Before joining WRMD, he worked as Multimedia Journalist at KWEX-DT, where he covered daily news, produced digital content, and coordinated media logistics. Before that, he…
DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job
Monitoring where ads serve on platforms has been a major struggle for advertisers looking to protect their brands. After Adalytics released a report this month putting the blame on major platforms,
DoubleVerify pushed out AI-driven technology intending to monitor content classification and measurement technology more closely.
DoubleVerify pushed out AI-driven technology intending to monitor content classification and measurement technology more closely.
Mira Murati Launches Thinking Machines Lab to Make AI More Accessible
After leaving OpenAI last year, Mira Murati is finally ready to share what she’s working on.
The Business Strategies Behind McDonald’s, Aldi, 7-Eleven and More | WSJ
Publicis Expands LATAM Footprint with Acquisition of BR Media Group
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including…
Nearly 15 Million People Watch SNL50
Sunday’s airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network’s most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast. It…
Carat Taps Verizon’s Gardner For New C-Suite Role
Jeni Gardner, who was senior VP-marketing effectiveness and Media at Verizon, joins Carat U.S. as Chief Client Solutions Officer.
Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Nielsen previously announced the Super Bowl had a record 127.7 million viewers on Fox Television Network, Tubi, Fox Deportes, Telemundo and NFL digital properties using its average minute audience
metric across the entire game. For that and other previous results, “reach” of the Super Bowl came from using the Nielsen Total Audience Metric, which Nielsen retired last month in favor of Big Data +
Panel reach. Nielsen says this more precisely measures out-of-home viewing.
metric across the entire game. For that and other previous results, “reach” of the Super Bowl came from using the Nielsen Total Audience Metric, which Nielsen retired last month in favor of Big Data +
Panel reach. Nielsen says this more precisely measures out-of-home viewing.
Code And Theory Taps Ex-Cosmo EIC Giles To Tackle Publisher Challenges
Giles will serve as managing director of a new unit at the agency-Media Experience Practice-which is designed to help the legacy media and publishing industries navigate widely reported challenges.