Leary, a former agency media exec turned media auditor, recently held senior roles at ID Comms and Ebiquity.
How B2B and B2C data accelerates growth for retail media networks
Nate Carter, vice president global sales, Dun & Bradstreet
Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given. It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges and realize the true potential of this space.
U.S. retail media will be the fastest-growing ad channel through 2027, when it is forecasted to reach $109.4 billion. By 2027, retail media is expected to be bigger than connected TV, digital audio and traditional television advertising combined.
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