Consumer Brands Late To Adopt Social Commerce Strategy: Report

Thirty percent of consumer brands do not have a social commerce strategy, although social platforms like Instagram and TikTok make up a growing portion of the customer purchasing journey, research
shows.

AdLib Taps Hudson MX Co-Founder Batson For Growth Role

Will Batson was a co-founder and chief revenue officer of Hudson MX which developed a cloud-based platform, designed to streamline and manage the media buying process for agencies and advertisers.

Amazon Develops Predictive Model For Databases

The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each
dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.

After Venu Sports: ESPN Bets Streaming Alone As ‘Sports Destination’

Disney is surely focusing heavily on this product launch, with ESPN a key piece of its company. It cannot afford to mess up – even a little bit.

Meteorologist Wren Clair Leaves KSTP in Minneapolis

Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. “Wren Clair is no longer employed by KSTP-TV,” news director Kirk Varner told the Star Tribune. “We wish her the best with her next opportunity.” She joined the station in 2018…