New Meta Reality Labs Division To Develop AI-Driven Humanoid Robots

Meta is further restructuring its VR/AR hardware department by creating a new unit focused on developing AI-powered humanoid robots designed to assist with physical household tasks, according to an
internal company memo.

Wednesday, Feb. 12 Cable Evening News Ratings: Jake Tapper and Wolf Blitzer Split Most-Watched Honors for CNN

Fox News’ The Five continues to hold court as the network’s No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC’s top show in both measured categories. Meanwhile, there’s a split over at CNN as The Lead with Jake Tapper is on top with total viewers and…

Dick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns

Dick’s Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick’s Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer’s own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators…

AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce

AppLovin CEO Adam Foroughi announced this week that the company would divest its gaming studio apps business for $900 million, comprising $500 million in cash and a minority equity stake in the
combined private company. The goal is to move deeper into ecommerce.

Google Addresses Ad Platform: Transparency, Leads, Optimization Cited

Google Performance Max has become the hub of the company’s advertising system, but marketers continue to express concerns about transparency while using the platform.

Press Releases Became Even More Hyperbolic in 2024

Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire’s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as “thrilled,” “cutting-edge,” and “groundbreaking,” had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise…