NBCUniversal News Group’s parent company, Comcast, is the latest media conglomerate to come under the Federal Communications Commission’s microscope. FCC chairman Brendan Carr has launched an investigation into the media conglomerate’s diversity, equity, and inclusions programs. “I want to ensure that your companies are not promoting invidious forms of discrimination in violation of FCC regulations…
Wheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called “P1T Crew,” with BBH USA leading creative. Publicis declined to disclose which other agencies are involved. Colle McVoy had been Goodyear’s media and creative…
WAVE in Louisville Announces Replacements for Retiring Anchor
WAVE News in Louisville, Kentucky has announced some anchor changes after the retirement of longtime Louisville news anchor and WAVE Troubleshooter John Boel (pictured center). Boel announced his retirement in August after 40 years in journalism. Beginning March 3, Brian Shlonsky (pictured left) will co-anchor the NBC affiliate’s 5 and 6 p.m. newscast with Maira…
FCC Plans to Investigate Comcast Over DEI
Federal Communications Chair Brendan Carr has let Comcast know in writing that the agency will investigate the company’s DEI practices. Since Comcast is the parent company of NBCUniversal Local and Telemundo, the impact could reach local stations across the US. “We have received an inquiry from the Federal Communications Commission and will be cooperating with…
Paramount+’s The Lodge Returns To Immerse Fans Into Popular TV Shows
Get ready to immerse yourself into your favorite Paramount+ series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the past two years. The Lodge will give fans the chance to experience an elevated cabin setting that “evokes the warmth of home and…
Half of Americans Have Felt Stereotyped by Targeted Ads, Study Finds
Nearly half of all North American consumers feel that they’ve been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some…
YouTube’s Mohan: ‘New TV’ Unlike Old, What Should We Call It?
YouTube keeps rising in usage – now representing 11.1% of all total TV viewing time, according to Nielsen metrics.
CeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare Line
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D’Amelio carried a cross-body container of CeraVe cream on her way…
Humane Society Unveils New Name, New Logo—and an Ad Starring Animal Puppets
The Peter Gabriel song “Solsbury Hill”–written just after the vocalist departed the prog-rock band Genesis–has been a radio mainstay since its 1977 release. Its galloping 7/4 time and catchy guitar riff have blessed it with eternal pop life, casting it in countless movies and TV shows. And for those who’ve somehow never heard the tune,…
Armando Turco Returns to Agencyland as President of Mojo Supermarket
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called “Me Time” on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president…